Frank PR is a consumer public relations firm with offices in London, UK and Sydney, Australia. Frank PR is based in London’s Camden Town.
Frank PR was founded in September 2000 by Andrew Bloch and Graham Goodkind, and has grown consistently since then. Frank is the only PR agency ever to have been voted Marketing Magazine’s PR Agency Of The Year twice (on two consecutive years).
Frank PR has a reputation for providing creative solutions for some of the nation’s best-known brands including the likes of Budweiser, BlackBerry, Persil, Innocent, Alton Towers, Kit Kat and Hovis. The agency also represents a number of high profile personalities including Lord (formerly Sir) Alan Sugar, Ronnie O'Sullivan and Aleksandr the Meerkat.
Frank PR has won or been highly commended for Best Consumer PR Campaign at the PRWeek Awards for five out of the last six years, a record unsurpassed by any other PR Agency. Over 125 campaigns are entered in the Best Consumer category every year. Frank’s campaigns have also won awards and accolades from Hollis Sponsorship Awards, Sports Industry Awards and CIPR Excellence Awards amongst others.
Frank PR’s client roster includes a wide variety of big brands, small brands, challenger brands, multinational companies, start-ups, not-for-profit, cause-related, online, offline, UK, and international businesses. As well as traditional consumer PR, Frank also has specialist teams offering digital, experiential, celebrity, corporate social responsibility and product placement based campaigns.
In October 2007, Frank PR was acquired by Photon Group Limited (Photon), a specialist marketing and communications services company that listed on the Australian Securities Exchange.
In March 2009 Frank opened its first international office in Sydney, Australia.
Frank PR states that its approach is centred on a belief that the PR discipline is in a unique position to provide the ideas, stimulation and creativity that kick-starts positive word-of-mouth for a brand, product or service. Frank has created a registered trademark to describe this process, Talkability®. A proprietary process is used to help engineer it, and at the back end tools have been developed to measure it. Talkability® is defined as “The buzz that takes over and does your best marketing for you”. Frank has developed a bespoke evaluation tool designed to measure the spread of word of mouth called the Buzz Barometer™.
Frank calls the integration of PR with experiential marketing PRexperiential™ and has created award winning campaigns for the likes of Nestle and Disney.
Frank’s digital practice is going from strength to strength, with many successful campaigns to its credit using a wide variety of digital and social media technologies ranging from Twitter to YouTube, Facebook and beyond. Clients such as Alton Towers, Nestle, BritVic, and Gymbox have benefited from Frank’s experience in creating compelling viral content. Frank has also often been tasked with amplifying traditional advertising campaigns by creativity using viral content and social media based pr. Social media auditing and search engine optimisation are also available as additional services.
While Frank can sometimes be mentioned in the same breath as other leading firms such as Freud Communications, Resonate, The Red Consultancy, Shine, Mischief, Lexis, Cow, 3 Monkeys and Max Clifford, the agency is determined to maintain its own direction.
Frank’s Chairman Graham Goodkind is one of the founders of both the Viral & Buzz Marketing Association (VBMA) and the Word Of Mouth Association UK (WOM-UK) and is a regular speaker at word of mouth and buzz related conferences and seminars across the UK and internationally. The Talkability® model has also been featured in Connected Marketing, an authoritative book on all matters buzz related. Frank PR is respected now as thought leaders in the buzz and word-of-mouth arena.
Andrew Bloch, 35, is co-founder and Managing Director of Frank PR. Andrew was born and raised in North West London. He went to Haberdashers' Aske's School for Boys, the same school as Matt Lucas, David Baddiel and Sacha Baron Cohen, but after realising he wasn’t funny enough to pursue a career in comedy, Andrew left to take a degree in Management Science at Manchester University. After trying his hand at nightclub promoting and a short but eventful spell trying to flog time shares in Tenerife, Andrew took an unpaid work placement at Lynne Franks PR and began his love affair with PR.